IOAC is Wexford’s Award Winning Camping and Outdoor Adventure Centre providing a wide range of accommodation and activities for Scouts and families. They are a family-run business and have a passion for all things scouting and outdoors. Their mission was to create a central location where campers and the public could come together to enjoy camping life in the great outdoors.
challenges & goals:
When IOAC came to me during the pandemic, their business had taken a hit due to a lack of sales and a loss of international tourism. Their digital presence was also weak, and they weren’t very active on social media.
But I knew they had great potential and was excited to help them reach their goals. My main objective was to increase their organic website traffic, build brand awareness, tap into the online camping community, and position them as the go-to experts in their field.
To achieve this, I worked on a robust SEO strategy both locally and internationally. I created a bespoke content strategy that would build trust and establish IOAC as the go-to experts in the industry. I also built a loyal community of followers across their social channels and provided advice on business development to enhance the customer experience.
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strategies that were used:
facebook & instagram stats:
organic reach (not paid) & consistent viral posts:
google my business stats (local search):
“We, here at the International Outdoor Adventure Centre and Camping Grounds (IOAC.ie) have only been working with Sarah Jane now for a short while and we cannot believe the difference in our lead and sales generation due to our much-enhanced online presence, particularly via social media! The results of Sarah Jane working with us here at the IOAC were almost instant! Her in-depth knowledge of social media algorithms and eye-catching content has been a huge benefit to our business, particularly as we try to bounce back from Covid.
Due to the pandemic, not only was our season greatly shortened but we also had to ensure that our guests had confidence in the professional service we provide here on campus. With pinpoint accuracy and some great targeted posts and ads by Sarah Jane, we have, crucially from a return on investment perspective, spent less on promotion than previous years, yet as a result have managed to operate near full capacity this summer, something not achieved before!
As an owner/operator, your business is precious and its survival is tantamount. Return on any investment is crucial. If this is what’s needed in your own business, we here at the IOAC could not recommend Sarah Jane enough!”